Workshop on Marketing and Promotion Management in Mumbai, India

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Program Overview

  • How to focus efforts on truly meeting customers’ needs with products and services that bring real value to the customer and even the customers of customer?
  • How to translate the market needs into useful product and services and who is responsible for it?
  • To deliver the right messages to the right customer, which Marketing strategies should we focus on?
  • What are the promotional techniques, media types, and programs required for communicating the intended messages concisely and consistently?
  • What are the most efficient methods to communicate market requirements to product management?

In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.

Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.

Focusing on this fact, Risalat Consultants International has developed a comprehensive three days workshop, which is aimed at giving the participants a broad and holistic understanding of the Marketing life cycle and the steps needed on their part for promoting their products and services – nationally and internationally.

Target Audience

  • Marketing Managers, Promotions Managers, Marketing Officers, sales personnel
  • Managers and officers from other departments who want to know about the function of Marketing and Promotion, and
  • Staff from communications or research agencies keen to add value to their clients’ Marketing and Promotions initiatives

Program Contents

An Overview of Marketing Management

  • Marketing, Promotions and the Management Process
  • Marketing functions and their characteristics
  • The role of Marketing and Promotion in society – facilitating exchange in society


The Strategic Role of Marketing

  • Corporate, business and marketing strategies – different issues at different organizational levels
  • Implications of Marketing and Promotion activities in business strategies

Analyzing the Marketing Environment

  • Characteristics of the marketing environment
  • Critical components of the marketing and Promotions environment

Consumer Markets and Buying Behavior

  • Psychological, personal and social influences on consumer decision-making processes
  • Organizational Markets and Buying Behavior
  • Comparing organizational and consumer markets
  • Organizational buying behavior and decision–making processes
  • The importance and scope of organizational markets

Market Segmentation

  • Segmentation, Targeting, and Positioning
  • Managing segmentation process
  • Targeting and Positioning strategies

Industry and Competitor Analysis

  • Identification of industry groups and potential competitors

Promotion mix decisions

  • Promotion programs and Advertising
  • Sales force management

Implementing Strategies 

  • Promotions and Marketing strategies implementation
  • Strategy, structure and process

Program Methodology

The program will combine presentations with facilitated discussions, interactive practical exercises, small-group activities and mini-case studies. A key element in this process is to learn from each other’s ideas, so all contributions are valuable. A psychometric instrument will be used to generate a personality profile, which will contribute to your understanding of your preferences and personal style.

Registration Information

Program Dates: 17 – 21 February 2020

Registration Closes on: 31 December 2019

Venue: The Shalimar Hotel

Program Fee: $2300

Fee Covers:

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Online Payment via PayPal

Get in touch for assistance & questions

Email: or
Skype: risalatconsultantsint
Call/Viber/WhatsApp: +995 555 11 66 22 or +995 555 71 33 11

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