International Business Development Workshop in Geneva, Switzerland

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Program Objectives

This program is designed to enable participants to better understand international business development and apply it in their business development activities. It comprehensively covers both international business strategy and international strategic marketing, focusing on business development decisions and management processes involved in conducting international business and not simply a how to treatment of technical export or import details.

Target Audience

  • International Business Directors / Managers
  • Marketing Directors / Managers
  • Those who must provide significant contribution to international business development
  • Those groomed for above positions.

Program Contents

Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively manage company’s international business operations. The topics covered will include:

  • Considerations for going international
  • Steps for international business development
  • Setting international business related goals and objectives
  • Analyzing and evaluating international markets
  • Analyzing and evaluating your readiness for going international
  • Crafting overall international business strategy
  • Formulating functional strategies for international business activities
  • Developing the appropriate organization for international business activities
  • Developing appropriate systems & procedures for international business activities
  • Financing your international business development
  • Managing International business operations
  • Challenges of International business development and how to overcome these
  • Case studies of international business development of several companies

Program Methodology

The methodology is designed to encourage maximum participation by all delegates. The presenter will suggest ideas and theories to the delegates and then coach them to test out the ideas by the use of discussion, small group work, exercises and feedback. Each day of the seminar will end by delegates completing their own record of what has been learned on the day and considering how the ideas might be transferred back to the workplace.

Registration Information

Program Dates: 04 – 08 November 2019

Registration Closes on: 30 September 2019

Venue: Le Cenacle Geneva

Program Fee: $3850

Fee Covers:

Register Online  

Online Payment via PayPal

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